THE BIG STORY · FOOD ACCESS
Fresh food money can stretch further again.
California restarted its Fruit and Vegetable EBT Pilot on October 1 after a pause. The benefit is automatic for qualifying purchases—no separate enrollment form—but shoppers should confirm the program is operating before traveling.
The California Department of Social Services says people who currently receive CalFresh—or former recipients who still have food benefits on their EBT card—can earn the incentive when they buy eligible fresh fruits and vegetables at an approved retailer or farmers market. Every dollar spent on qualifying produce earns a dollar back, up to a total of $60 in incentives each month.
The earned benefit returns to the shopper’s EBT food account. Unlike the qualifying purchase, which must happen at a participating location, the earned incentive can then be spent on CalFresh-eligible food at any retailer that accepts CalFresh EBT.
Buy eligible fresh fruits or vegetables at an approved participating location.
Get $1 back for each qualifying $1 spent, until reaching the $60 monthly cap.
Spend the earned incentive on CalFresh-eligible food wherever CalFresh EBT is accepted.
One participating location is listed in Pomona
The state’s live location list, checked Tuesday evening, names Mother’s Nutritional Center, 1805 Indian Hill Blvd., Unit A, Pomona, CA 91767. The retailer’s own program page describes the same dollar-for-dollar mechanism and $60 monthly limit.
CHECK BEFORE YOU GO
A listing is not a guarantee at the register.
CDSS warns that the program may be temporarily paused at any listed location and tells shoppers to ask whether it is operating. Semillas did not conduct an in-store transaction or reach the Pomona location by phone for this edition.
The state says $20 million was added for the pilot statewide. That is not a Pomona allocation, and the program lasts only while funding is available. The match is tied to CalFresh food benefits; WIC and SUN Bucks are separate programs and do not by themselves qualify a shopper for this incentive.
A VERIFIED NEXT STEP
Check the state list, then ask the store.
Before making a special trip, confirm that the Pomona location is processing the match. The retailer lists a program contact at CAFV@mothersnc.com.